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New CCO Announced

Date July 2022 • in Press Release, Press Releases

Lake in the Hills, IL - Thursday, July 21st, 2022 -AFC Materials Group ("AFC") is pleased to announce the promotion of Michael Baker to Chief Commercial Officer, CCO.

In this new role, Michael will be responsible for driving AFC’s commercial strategies for its new business and product lines. This promotion plays a pivotal role in ensuring AFC's organizational strategy fully aligns with long-term customer success.

Mike Baker

“AFC has experienced dynamic growth due to its unwavering focus on customer-driven innovation,” stated Chris Lewis, AFC President. “Mike's team owns the customer. They are responsible for identifying new opportunities and driving these opportunities, customer advocacy and bringing solutions to the market. Innovation is embedded in AFC’s DNA, Mike’s strategic, out-of-the-box thinking will ensure customer-driven innovation will drive AFC to the next level.”

Previously, Michael was the Chief Sales & Marketing Officer at AFC. He has been with AFC for 19 years, during that time he has excelled in customer success, business development, sales, and marketing roles.

“I look forward to collaborating with our leadership and Customer Success Teams to drive AFC’s commercial strategies," stated Michael. “We are committed to a culture where the Customer is The Hero; our role is to serve as your guide. AFC is at one of our most thrilling times in our 34-year history, I am excited to be part of it as CCO.”

To learn more about our customer success initiatives please reach out to our Customer Success Team at 800-334-9372 or Thank you for trusting AFC Materials Group with your manufacturing needs.